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Andrew Freedman

About Andrew Freedman

As the Northeast Regional Sales Director for RWD Technologies, Andrew leads his team in helping Fortune 500 Companies execute successful business transformations and initiatives, including mergers and acquisitions, new product launches, enterprise application rollouts, and learning and performance strategies. In leading RWD’s marketing team, Andrew brings expertise in formulating and executing marketing strategies that leverage social media, social networking and create communities of interest, practice and value. Andrew’s passions lie in working with individuals and organizations that are committed to improving performance, effectiveness and creating massive impact.

Manage a process.
Enable your people.

Too often, I hear sales leaders talking about managing sales representatives: how they prospect, how they present, how they overcome objections, and how they spend their time. It is as if managing people is a nonstop, all-the-time effort. I often wonder how some sales leaders actually find time for strategic thinking and action, let alone helping reps become more effective at selling. Read More

Strategy, innovation and planning crossword

Purposeful Execution

December 29th, 2011 by

During a recent discussion with a client, he shared that the coming year was not really about setting new paths or strategies. Would his organization be doing so? Absolutely – in fact, they were in the midst of some large strategic shifts at the time we met. The key to his team’s success, in his opinion, lies not in charting the new course, however. Success exists in his two words:

Purposeful Execution

Read More

iStock_PassingBaton

Get Fit!

December 13th, 2011 by

Getting fit takes discipline, dedication, energy, sacrifice, pain (sometimes physical and/or mental) – and so is it any wonder that at a time when it seems that the masses lack the moxie to ‘stick to it’ that people are more out of shape than ever? Statistics show that more people try and fail at exercise (and eating healthy, and quitting smoking) than succeed. In my opinion, this is downright criminal.

What happens that when we have more access to information and education than ever, that health and wellness actually worsens??? Baffling, to say the least – or is it?

I see very much the same thing when it comes to business Read More

Across all industries, one of the most common challenges organizations face is developing future leaders. Time and again, we hear:

“We need to improve the effectiveness of our leaders.” Read More

27,300,000 entries on Google
3,420 videos on YouTube
2,884 books on Amazon

With all of the thought leadership, writing, speaking, watching and overall concentration on the topic of Employee Engagement, I think it is reasonable to expect that the level of individual and organizational performance would be better than what occurs on a daily basis. Read More